There are a few reason why your fans is decreasing. The main elements contributing to fans decreasing is your overall team rating rating is absolutely out or unpopular. Then how to improve it?
1. Make sure you win the HOME game
2. All your player is popular and absolutely hip
3. Your sponsor also popular and absolutely hip
4. Big win at AWAY game
sometimes, a small factor also contribute to fans decreasing such as, you sell your absolutely hip player with double mark **.
Never sell two player with absolutely hip rating in one season
Rotate your player, so your fans can know them
Never buy expensive player and you didn't let him play
Don't change your player with ** and replace him with a low strength player
Avoid maximum training per day
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